Exciting social media trends to look out for in 2024.

Text-Only Posts Are Making a Comeback

While video and images dominate social media, text-only posts are quietly gaining traction. Platforms like X (formerly known as Twitter) remain popular for text-based content, but other apps like Mastodon, Bluesky Social, and Meta’s Threads are also making waves. Even on Facebook and LinkedIn, old-school text posts are still earning engagement. So, don’t underestimate the power of words! 

Social Platforms as Search Engines

Get ready for a shift - social platforms are becoming the new search engines. Users are increasingly turning to platforms like Instagram, Pinterest, and TikTok to discover products, services, and inspiration. Brands that optimise their content for social search will have a competitive edge.

Engagement Moves to DMs

Forget the crowded feeds; direct messages (DMs) are where the action is. Brands and influencers are building deeper connections with their audiences through personalised DMs. Expect more meaningful conversations behind the scenes. 

LinkedIn Prioritises Professional Content 

LinkedIn is evolving. It’ll de-prioritise personal content and focus on professional networking. Gen Z is showing love for this platform, so if you’re not already active on LinkedIn, it’s time to polish that profile! 

TikTok Continues to Shape Video Trends

TikTok isn’t slowing down. It remains the birthplace of viral video trends. If you’re not on TikTok yet, consider joining the party - it’s where creativity thrives! 

The Calmer Social Media Manager

Social media managers are taking a chill pill. The frantic pace is easing up a bit, allowing for more thoughtful strategies and less burnout. 

AI Becomes Your BFF

Social media managers will cosy up to artificial intelligence. From content creation to analytics, AI tools will be indispensable. Embrace the bots! 

YouTube Shorts Gets Noticed

YouTube Shorts, the platform’s answer to TikTok, won’t be ignored anymore. Brands and creators will explore this short-form video format.