Client Overview

Client Name: Gas Force Direct

Industry: Gas, Plumbing and Heating

Location: Wimbledon, UK

Background

Gas Force Direct, a leading gas and plumbing company, faced challenges in reaching potential customers effectively. Their existing marketing efforts were not yielding the desired results. They needed a solution to increase brand visibility, drive targeted traffic, and boost customer acquisition.

Objective

Gas Force Direct sought to harness the power of digital advertising in order to:

1. Increase online visibility: Ensure that their services appeared prominently when users searched for gas-related queries.
2. Drive qualified leads: Attract potential customers actively seeking gas and plumbing services.
3. Optimise ad spend: Achieve cost-effective results while maximising ROI.

Strategy

Gas Force Direct collaborated with Champion Marketing to harness the power of Google Search Ads and effectively achieve their goals. Let's dive into how we executed our search ad campaign strategy:

Keyword Research and Selection

• Delved into thorough keyword analysis to pinpoint the most pertinent keywords associated with their services.
• Focused on selecting keywords with strong intent that closely matched their business goals

Ad Creation

• Carefully curated persuasive ad content showcasing their industry expertise, commitment to safety standards, and exceptional range of services.
• Incorporated compelling calls-to-action (CTAs) to inspire potential customers to engage.

Targeting and Bidding

• Implemented geographic targeting to concentrate on the specific regions where they conducted business.
• Fine-tuned bidding strategies according to keyword performance metrics, guaranteeing prime placement for our ads.

Ad Extensions

• Implemented ad extensions to offer users supplementary details. These extensions encompassed site links, enticing callouts, and informative structured snippets.
• Ad extensions elevated the impact of their ads, compelling users to take decisive action.

Monitoring and Optimisation

• Closely monitored campaign performance using Google Ads analytics.
• Adjusted bids, paused underperforming keywords, and tested different ad variations.

Results

The partnership between Gas Force Direct and Champion Marketing resulted in remarkable achievements:

Increased Visibility

✅ Their ads consistently appeared at the top of search results for relevant queries.

✅ Gas Force Direct gained significant exposure among potential customers.

Higher Click-Through Rates (CTR)

✅ Well-crafted ad copy and strategic targeting led to improved CTRs.

✅ Users found their ads relevant and clicked through to Gas Force Direct's website.

Quality Leads

✅ Gas Force Direct received inquiries from users actively seeking gas services.

✅ Numerous leads successfully transitioned into satisfied paying customers.

Cost Efficiency

✅ Utilising Google Search Ads enabled Gas Force Direct to efficiently maximise their budget allocation.

✅ The cost of acquiring each customer (CPA) was more cost-effective than alternative marketing channels.

Conclusion

Through the strategic utilisation of Google Search Ads, Gas Force Direct revamped their online footprint. This resulted in heightened visibility, the attraction of high-quality leads, and the efficient optimisation of their advertising expenditure. Gas Force Direct's triumph underscores the potency of targeted search advertising in propelling business expansion.